Razer's CEO said the company 2.0 hardware: the hardware meets software

In modern times, the "only" is a hardware company or "just" a software company is not enough. This is 2.0 times the hardware, which Apple acquired names Beats headphones, the company Google acquired Facebook sensor Nest is also spending heavily to obtain business providing virtual reality hardware Oculus. According to CEO Min-Liang Tan, the Razer "we are witnessing the rise of hardware companies 2.0. This is not the only company in the past shipped the boxes from one place to another as Dell and IBM more time. " Tan said that coming here, the hardware is a new type of software.

The CEO said that "the hard part, do not have time to update to update. Meanwhile, the hardware is entirely about changing during use. This is the situation ' tension 'between the launch hardware and software to date. " For Razer, being a hardware company 2.0 is very important. "We approach the hardware from the software perspective. They do not mind when I have to leave one of its products, and everything changed. This capability enables us to succeed in both hardware and software arrays ".

Tan said: "We are constantly changing. They are ready to start again from scratch even if we are forced to give away a million dollars. They're focused on players and say 'This is what Gamers want the software perspective, here is what gamers want in terms of hardware. "It allows us to build better products like manner."

Tan take a specific example for which the method is applied company, which is Razer Naga, which the company calls its best strain for the multiplayer online game (MMO). He said: "Many gamers swear to believe in it", but to get a product like this is not going to be easy. Razer had to create about 80 to 100 copies of "draft" before finding a suitable form to be put on the market.

So the "Hardware 2.0", why? It reveals the point on the Naga mouse? Tan explained that the hardware and software related to these mice have an intimate relationship with each other. "The integration between hardware and software has brought that magic. Naga is incorporated and absorbed into the MMO game", and it even has a separate plugin used to play World of Warcraft again.

In addition, it also gives gamers Synapse 2.0 cloud platform drivers have the ability to save the game configuration in particular the Naga mouse and Razer hardware (it also owns many other functions ). And yet, the company also has Comms, chat and voice calling services over the Internet - and Surround - an audio application for tweaking the Razer headset. All this shows that Razer really appreciate their software and develop it seriously.

Tan said: "Synapse, Comms and Razer Razer Surround is fully integrated into the hardware of our game. Having a very large number of integrated hardware software like this is happening in the company" .

One of the reasons that Razer makes good in both software and hardware which is by this very business focused in depth. They invest and put their full force for the gaming segment. Beats and Jawbone Tan mentioned, the two companies are very hardware 2.0 also focus on the market segment of its own, not investment spread. "There have been a few names in military and medical sectors to meet us to bring some technology to them, but our focus is gaming and that is why we integrate hardware, very good software. "

For a company that makes gaming mice, gaming headsets, keyboards and laptops also serve the purpose of gaming, the combination of hardware and software is a true uncompromising. According to data from Razer, every day there are about 2.5 million active users run the software that the company offers, but overall it has 7.5 million branded Razer software. In total the company has delivered 11 million devices as of the present time.

Indeed, the motivation to Razer beyond the scope of a hardware unit production has started from the day they go to work. "Ever since that day, the company's vision is to become a company with integrated software to hardware," Tan said. Gamers can also see this philosophy in the Razer Synapse driver makes the device compatible with the old and new products, such as smart bracelet Nabu.

"With Nabu, which is integrated future that we really focus on. Nabu will allow gamers to connect to the platform that we have built. They're very ambitious about it since day one Nabu was born ".

Even Comms Razer is also provided free of charge, so gamers can comfortably call or group chat while playing. Tan said that a large number of game developers will integrate Comms on their upcoming game. "What we are really excited that it will become an open platform", and revealed that the programmer can spend Comms through an SDK. Under the plan, the VoIP service is even present on Android and iOS later this year to connect portable players together.

Tan is not afraid to talk about the potential of Comms: "We think it will become one of the communication platform for the purpose of serving the world's largest gaming".

Choosing to take something good and make it seem less suitable for ages 2.0 hardware. Indeed it is not wrong way, but if you want to give customers a unified experience and highly overview not only encapsulates a product, you must provide more diverse. "Try to do only hardware or software is really very, very difficult," Tan said. However, despite these difficulties, the customer will feel satisfied when a company acceptable to do both. "Software platform really allows us to provide great service to the user's hardware company," Tan coalesce.

Source: TechRadar